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My Work
Want to see additional samples? There's more where that came from. Feel free to reach out!
Annual Report
Storytelling • Graphic Design • Collaboration
As a designer, I collaborated with the Communications Director at the National Guard Youth Foundation (NGYF) to create an annual report that showcased its impact. The report shared the work of NGYF, featured the inspiring stories of cadets participating in the National Guard Youth Challenge Program, highlighted organizational partnerships, and recognized the contributions of supporters and sponsors. Leveraging the NGYF's style guide, I was able to design a report that emphasized the Foundation's commitment to transforming the trajectory of the youth it serves.
Marketing Email
Digital Marketing • Conference Marketing
This is an email that is included in a one of many drip campaigns to market the American Association of Colleges of Nursing's (AACN) conferences. As Associate Director of Marketing, I manage AACN's email marketing including campaign development, branding, asset design, and copywriting. So far this year, registrations driven through email drip campaigns have accounted for 37% of all of AACN's conference and pre-conference registrations.
Press Release
Media Relations • Copywriting
During my time at the American Telemedicine Association, I played a pivotal role in generating buzz and media coverage for the organization's annual conference in 2017. As the media contact, I wrote and shared a press release that generated press press and created excitement around the
re-branded event.
Newsletter
Communications • Copywriting • Content Curation
"News Watch" is the American Association of Colleges of Nursing's weekly newsletter that I write and curate content for. It serves as a powerful communication tool that engages AACN's thriving community of over 850 member schools. With a focus on delivering timely and informative content to deans, faculty, students, and partners, this newsletter regularly yields high open- and click-through rates.
Video
When I was promoted from Marketing Manager to Associate Director of Marketing at the American Association of Colleges of Nursing (AACN), my responsibilities expanded to include video production. Within the past year, AACN's priority was producing videos aimed at educating members on the AACN Essentials, which is used to define quality in nursing education, outlines the necessary curriculum content and expected competencies of graduates from baccalaureate, master’s, and Doctor of Nursing Practice programs. The Essentials are to be used to help schools of nursing transition away from traditional learning models to a competency-based approach.
This video is aimed at defining competency-based education in nursing education. I developed talking points for the member speaking on-camera, and coordinated to have this video professionally filmed at our recent Deans Annual Meeting. I then retrieved the video files from the vendor and edited based on the branding developed for all of AACN's Essentials collateral and digital assets.
Social Media
As Associate Director of Marketing at the American Association of Colleges of Nursing (AACN), I live tweet during our conferences to generate engagement among our members. In cases where my responsibilities are lighter, I seize the opportunity to capture b-roll footage and produce social media videos, which are shared at the conclusion of the event. Take a look at the link below to view an example of a social media video I created during an AACN conference. Additionally, I invite you to explore a live twitter feed from the #AACNdeans23 feed that I managed during AACN's most recent Deans Annual Meeting, as well as a sample LinkedIn post that resonated with our professional network.
Campaign - ATA 2016? or FF?
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